{"id":99608,"date":"2019-06-05T15:52:46","date_gmt":"2019-06-05T13:52:46","guid":{"rendered":"https:\/\/www.erasmusmagazine.nl\/en\/?p=99608"},"modified":"2025-12-19T11:23:22","modified_gmt":"2025-12-19T10:23:22","slug":"movements-like-metoo-need-a-zero","status":"publish","type":"post","link":"https:\/\/www.erasmusmagazine.nl\/en\/2019\/06\/05\/movements-like-metoo-need-a-zero\/","title":{"rendered":"Movements like #MeToo need a ‘zero’"},"content":{"rendered":"

The auditorium at Erasmus Pavilion was filled with curious students and professors alike, as Harvard professor Cass Sunstein gave a lecture on Tuesday afternoon, about #MeToo and how social change happens.<\/p>\n

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Cass Sunstein lecturing at the Erasmus Pavilion.<\/span><\/p>

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Sunstein\u2019s talk focused on exploring how social movements begin, relating his theory to #MeToo. According to Sunstein, different people have different thresholds for responding to injustice: some are more eager than others to take action.<\/p>\n

According to Sunstein\u2019s theory, each movement needs a \u2018zero\u2019 who is the first person to speak out publicly. The \u2018zero\u2019 will inspire each subsequent person: the one, the two, the three and so on, who each require someone to lead the way so that they can follow. \u201cThis sequence is essential for a successful social movement\u201d, Sunstein explained.<\/p>\n

In the case of #MeToo, the movement was sparked when something inside the minds of a lot of women was publicly expressed by Alyssa Milano in the first #MeToo tweet.<\/p>\n

Who are the zeros?<\/h2>

At the end of his talk, Sunstein was confronted with multiple eager questions from his audience, consisting of both students and researchers; is legislation prone to follow social movements? Who establishes the social norms? What should we do if we wanted to fuel social change?<\/p>\n

Delia Dumitrica, an ESHCC assistant professor, was one of the people to raise her hand and ask a question. She wanted to ask Sunstein about what happens in the background of social movements and what actually enables a person to become a \u2018zero\u2019. \u201cIn my own research, I have found that a lot of activists emphasise the importance of that background work\u201d Dumitrica explains. \u201cI think that Sunstein acknowledged that this background work is very important but it was not present in the story of the zeros and ones\u201d. A researcher of activism and social movements herself, Dumitrica felt that Sunstein\u2019s description was catchy but also a bit simplistic; \u201cI was left thinking about the question of power, like who can be a zero and under what circumstances?\u201d.<\/p>\n

Exciting lecture<\/h2>

RSM master\u2019s student Sarath Gopinath, who was also present at the lecture, is a fan of Professor Sunstein\u2019s. \u201cI have read Sunstein\u2019s book \u2018Nudge\u2019 and was excited when I saw that he was lecturing here\u201d, Gopinath said. \u201cI consider myself a feminist so I thought that the lecture would be an informative session, as it indeed was. It also helped me understand why people don\u2019t take that first step to spark a movement.\u201d.<\/p>\n

Cass Sunstein is a Robert Walmsley University Professor at Harvard, and the founder and director of the Program on Behavioural Economics and Public Policy at Harvard Law School. From 2009 until 2012, Sunstein was also part of the Obama administration as an Administrator of the White House Office of Information and Regulatory Affairs.<\/p>\n\n\t

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