{"id":9367,"date":"2014-01-06T13:08:37","date_gmt":"2014-01-06T13:08:37","guid":{"rendered":"http:\/\/localhost\/wordpress72\/?page_id=10695"},"modified":"2025-12-19T11:22:30","modified_gmt":"2025-12-19T10:22:30","slug":"the-pitch-sodaq","status":"publish","type":"post","link":"https:\/\/www.erasmusmagazine.nl\/en\/2014\/01\/06\/the-pitch-sodaq\/","title":{"rendered":"The Pitch: SODAQ"},"content":{"rendered":"<h2 class=\"typo3-heading-2\">The Pitch: SODAQ<\/h2>\n<p>Every month, an entrepreneurial EUR student is put in the spotlights in \u2018The Pitch\u2019. The entrepreneur answers five personal questions related to entrepreneurship and gets thirty seconds \u2013 and only one take \u2013 for a video pitch. This edition, first year IBA student Olivier Smeenk presents us his Kickstarter crowdfunding project: SODAQ. <iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/83490769\" width=\"555\" height=\"312\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe> <\/p>\n<p><a href=\"http:\/\/vimeo.com\/83490769\">The Pitch \u2013 SODAQ<\/a> from <a href=\"http:\/\/vimeo.com\/user3626923\">EM Online<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p><strong>When did you decide to become an entrepreneur?<\/strong><\/p>\n<p> \u201cI have always been inspired by my father who is an internet entrepreneur, and one of the initial founders of the popular online accommodation booking platform Booking.com. While my father established the company with his business partners at the kitchen table back in 1994, I was raised to the views of creating things the world needs. Becoming an entrepreneur has always been my dream, however. Growing up, I have been interested in leading own projects, for example in web design, which is independent compared to working for a company.\u201d<\/p>\n<p> <strong>What are your personal entrepreneurial qualities?<\/strong><\/p>\n<p> \u201cI am very determined. Meaning that if I believe in something, I make sure it happens by going for it 100 percent. Next to that, I am definitely a leader. So, while working in a team, I am mostly interested in guiding and leading others, which I believe is an entrepreneurial quality of mine. Also, I am interested in creating innovative products. Rather than complaining about the problems I see around me, I prefer to think about a profitable solution to them.\u201d<\/p>\n<p> <strong>A clich\u00e9 heard often is that you learn from your mistakes. What mistake have you learnt most from?<\/strong><\/p>\n<p> \u201cFor this project, we were too late with our marketing campaign. The project would have been more popular if we would had captured the media\u2019s attention prior to launching the crowdfunding project. Also, for a future project I will involve more people with specific marketing skills, as to get the message out even more effectively. Because it is not only about how good your project is, it is also about how good you can make other people think it is, before they realize how good it is.\u201d<\/p>\n<div class=\"typo3-img-div\"><img decoding=\"async\" src=\"http:\/\/www.erasmusmagazine.nl\/wp-content\/uploads\/ASSETS\/em\/EM\/Nieuws_2014\/pitch-SODAQ-Olivier-Smeenk.jpg\" border=\"0\" title=\"\"><\/div>\n<p><strong>I imagine being an entrepreneur isn\u2019t good fun every single minute of the day. What could be the downside?<\/strong><\/p>\n<p> \u201cOne thing my friends often tell me is that I should stop thinking so deeply about ideas, and more focus on living in the moment. For example, I am in a bar with friends, catching myself thinking deeply about something. And therefore, having missed half the conversation. It is not a good quality, but I guess it is the downside of being an entrepreneur.\u201d<\/p>\n<p> <strong>Do you have an example in the field of entrepreneurship?<\/strong><\/p>\n<p> \u201cMy dad, of course. But an even greater example would be Richard Branson, I have always admired what he does. The fact that the enterprise is so colossal is extremely inspirational. If I were to be in such a powerful position, I would leave a positive mark on the world. Often people do not see the point of going against something being just one individual, but if you have power, you can make a difference.\u201d LJa <em>In the previous edition of \u2018The Pitch\u2019, two students from\u00a0 the International Bachelor Communication and Media <a class=\"gco-link\" href=\"international\/the_pitch\/the_pitch_elqava\/\">took the stage<\/a> pitching their coffee start-up Elqava.<\/em> <\/p>\n<div class=\"typo3-img-div\"><img decoding=\"async\" src=\"http:\/\/www.erasmusmagazine.nl\/wp-content\/uploads\/ASSETS\/em\/EM\/Nieuws_2014\/pitch-SODAQ.jpg\" border=\"0\" title=\"\"><\/div>\n<p>Being inspired by the open source movement, Smeenk indentified the opportunity for simplifying the process of having sensory data sent to, for example, the internet or a mobile phone. For this reason he developed a chip-like plug in board named Solar Powered Data Acquisition, short: SODAQ. The board allows any sensor to connect to it, and in return, the board is capable of sending the data to an external device or the internet. Smeenk sees opportunities for his project for instance in third world country farming, reducing the costs of farmers setting up weather stations.\u00a0 In order to develop business around the project, Smeenk had money pledged from funders from all around the globe through the online platform Kickstarter.<\/p>\n\n\t<div data-name=\"acf\/posts\" class=\"alignfull py-6 md:py-8 lg:py-10 bg-white\" >\n\t\t<div class=\"container-fixed\">\n\n\t\t\t\n\t\t\t<div class=\"space-y-6 md:space-y-8\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"text-xl md:text-2xl\">Latest news<\/h2>\n\t\t\t\t\n\t\t\t\t\t\n\t<ul data-component=\"post-grid\" class=\"grid items-stretch grid-cols-1 gap-2 md:gap-4 lg:gap-8 text-zoom-lg:grid-cols-1\n\t\t\n\t\tlg:grid-cols-3\n\t\t\">\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t<li class=\"@container\">\n\t\t\t\t\n<div data-component=\"teaser-post\" class=\"block-theme-sand hidden lg:flex h-full relative flex bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\tflex-col @xl:flex-row\">\n\t\t\t<div class=\"relative image:w-full image:aspect-video image:object-cover shrink-0 w-full @xl:w-1\/2\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/geld_money_students_pin_machine_2026_AmiRinn-1280x720.png?image-crop-positioner-ts=1782381331\" class=\"attachment-video_xl size-video_xl\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/geld_money_students_pin_machine_2026_AmiRinn-1280x720.png?image-crop-positioner-ts=1782381331 1280w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/geld_money_students_pin_machine_2026_AmiRinn-500x282.png?image-crop-positioner-ts=1782381331 500w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/geld_money_students_pin_machine_2026_AmiRinn-832x468.png?image-crop-positioner-ts=1782381331 832w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 p-4 @md:p-8 @xl:p-8 \">\n\n\t\t\t\t<h3 class=\"text-md @sm:text-xl @md:text-2xl @xl:text-2xl\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/06\/25\/nieuwe-cao-universiteiten-lonen-met-31-procent-omhoog-en-zwangere-medewerkers-beter-beschermd\/\" class=\"absolute-link text-current underline-offset-2 decoration-2 hocus:underline @md:decoration-3 @xl:decoration-4 inline-block\">\n\t\t\t\tNew collective labour agreement for universities: salaries up by 3.1 per cent and better protection for pregnant staff\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne text-neutral-900\" datetime=\"2026-06-25\">25 June 2026<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t<ul data-component=\"list-badges\" class=\"flex items-center gap-2 flex-wrap\" aria-label=\"Geplaatst in categorie\">\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tStaff\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n<div data-component=\"teaser-post-small\" class=\"block-theme-sand lg:hidden relative flex h-full bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\ttheme-mocha:bg-white! theme-violet:bg-white! theme-sand:bg-white!\n\tflex-row gap-4 @md:gap-8 p-4 @md:p-6\">\n\t\t\t<div class=\"image:w-full image:aspect-square image:object-cover shrink-0 size-17.5 @sm:size-21.25 @md:size-30 @lg:size-40\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/geld_money_students_pin_machine_2026_AmiRinn-460x460.png?image-crop-positioner-ts=1782381331\" class=\"attachment-square_lg size-square_lg\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/geld_money_students_pin_machine_2026_AmiRinn-460x460.png?image-crop-positioner-ts=1782381331 460w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/geld_money_students_pin_machine_2026_AmiRinn-115x115.png?image-crop-positioner-ts=1782381331 115w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/geld_money_students_pin_machine_2026_AmiRinn-230x230.png?image-crop-positioner-ts=1782381331 230w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/>\n\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 \">\n\t\t\t\t<h3 class=\"text-md @lg:text-lg\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/06\/25\/nieuwe-cao-universiteiten-lonen-met-31-procent-omhoog-en-zwangere-medewerkers-beter-beschermd\/\" class=\"absolute-link text-current hocus:underline inline-block\">\n\t\t\t\tNew collective labour agreement for universities: salaries up by 3.1 per cent and better protection for pregnant staff\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne text-neutral-900\" datetime=\"2026-06-25\">25 June 2026<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t<ul data-component=\"list-badges\" class=\"flex items-center gap-2 flex-wrap\" aria-label=\"Geplaatst in categorie\">\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tStaff\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t<li class=\"@container\">\n\t\t\t\t\n<div data-component=\"teaser-post\" class=\"block-theme-sand hidden lg:flex h-full relative flex bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\tflex-col @xl:flex-row\">\n\t\t\t<div class=\"relative image:w-full image:aspect-video image:object-cover shrink-0 w-full @xl:w-1\/2\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1087\" height=\"720\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637.jpg?image-crop-positioner-ts=1766139225\" class=\"attachment-video_xl size-video_xl\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637.jpg?image-crop-positioner-ts=1766139225 2000w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-300x199.jpg?image-crop-positioner-ts=1766139225 300w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-875x580.jpg?image-crop-positioner-ts=1766139225 875w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-1280x848.jpg?image-crop-positioner-ts=1766139225 1280w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-1600x1060.jpg?image-crop-positioner-ts=1766139225 1600w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-150x99.jpg?image-crop-positioner-ts=1766139225 150w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-225x149.jpg?image-crop-positioner-ts=1766139225 225w\" sizes=\"auto, (max-width: 1087px) 100vw, 1087px\" \/>\n\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 p-4 @md:p-8 @xl:p-8 \">\n\n\t\t\t\t<h3 class=\"text-md @sm:text-xl @md:text-2xl @xl:text-2xl\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/06\/25\/analyse-hoorzitting-corona-oud-minister-van-engelshoven-kreeg-geen-enkele-lastige-vraag\/\" class=\"absolute-link text-current underline-offset-2 decoration-2 hocus:underline @md:decoration-3 @xl:decoration-4 inline-block\">\n\t\t\t\tAnalysis of hearing on Covid: former minister Van Engelshoven faced no tough questions\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne text-neutral-900\" datetime=\"2026-06-25\">25 June 2026<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t<ul data-component=\"list-badges\" class=\"flex items-center gap-2 flex-wrap\" aria-label=\"Geplaatst in categorie\">\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tCovid\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tPolitics\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n<div data-component=\"teaser-post-small\" class=\"block-theme-sand lg:hidden relative flex h-full bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\ttheme-mocha:bg-white! theme-violet:bg-white! theme-sand:bg-white!\n\tflex-row gap-4 @md:gap-8 p-4 @md:p-6\">\n\t\t\t<div class=\"image:w-full image:aspect-square image:object-cover shrink-0 size-17.5 @sm:size-21.25 @md:size-30 @lg:size-40\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"305\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637.jpg?image-crop-positioner-ts=1766139225\" class=\"attachment-square_lg size-square_lg\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637.jpg?image-crop-positioner-ts=1766139225 2000w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-300x199.jpg?image-crop-positioner-ts=1766139225 300w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-875x580.jpg?image-crop-positioner-ts=1766139225 875w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-1280x848.jpg?image-crop-positioner-ts=1766139225 1280w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-1600x1060.jpg?image-crop-positioner-ts=1766139225 1600w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-150x99.jpg?image-crop-positioner-ts=1766139225 150w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/2020\/10\/26130515\/DSC_8637-225x149.jpg?image-crop-positioner-ts=1766139225 225w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/>\n\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 \">\n\t\t\t\t<h3 class=\"text-md @lg:text-lg\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/06\/25\/analyse-hoorzitting-corona-oud-minister-van-engelshoven-kreeg-geen-enkele-lastige-vraag\/\" class=\"absolute-link text-current hocus:underline inline-block\">\n\t\t\t\tAnalysis of hearing on Covid: former minister Van Engelshoven faced no tough questions\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne text-neutral-900\" datetime=\"2026-06-25\">25 June 2026<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t<ul data-component=\"list-badges\" class=\"flex items-center gap-2 flex-wrap\" aria-label=\"Geplaatst in categorie\">\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tCovid\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tPolitics\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t<li class=\"@container\">\n\t\t\t\t\n<div data-component=\"teaser-post\" class=\"block-theme-sand hidden lg:flex h-full relative flex bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\tflex-col @xl:flex-row\">\n\t\t\t<div class=\"relative image:w-full image:aspect-video image:object-cover shrink-0 w-full @xl:w-1\/2\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/hitte_sanders_klimaatsysteem_ijsjes_kantoor_zomer-2026_sonja-schravesande_exp-1280x720.png?image-crop-positioner-ts=1782378071\" class=\"attachment-video_xl size-video_xl\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/hitte_sanders_klimaatsysteem_ijsjes_kantoor_zomer-2026_sonja-schravesande_exp-1280x720.png?image-crop-positioner-ts=1782378071 1280w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/hitte_sanders_klimaatsysteem_ijsjes_kantoor_zomer-2026_sonja-schravesande_exp-500x282.png?image-crop-positioner-ts=1782378071 500w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/hitte_sanders_klimaatsysteem_ijsjes_kantoor_zomer-2026_sonja-schravesande_exp-832x468.png?image-crop-positioner-ts=1782378071 832w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 p-4 @md:p-8 @xl:p-8 \">\n\n\t\t\t\t<h3 class=\"text-md @sm:text-xl @md:text-2xl @xl:text-2xl\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/06\/25\/extreme-hitte-ondraaglijk-heet-in-sauna-sanders\/\" class=\"absolute-link text-current underline-offset-2 decoration-2 hocus:underline @md:decoration-3 @xl:decoration-4 inline-block\">\n\t\t\t\tExtreme heat: \u2018Unbearably hot in Sauna Sanders\u2019\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne text-neutral-900\" datetime=\"2026-06-25\">25 June 2026<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t<ul data-component=\"list-badges\" class=\"flex items-center gap-2 flex-wrap\" aria-label=\"Geplaatst in categorie\">\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tCampus\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n<div data-component=\"teaser-post-small\" class=\"block-theme-sand lg:hidden relative flex h-full bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\ttheme-mocha:bg-white! theme-violet:bg-white! theme-sand:bg-white!\n\tflex-row gap-4 @md:gap-8 p-4 @md:p-6\">\n\t\t\t<div class=\"image:w-full image:aspect-square image:object-cover shrink-0 size-17.5 @sm:size-21.25 @md:size-30 @lg:size-40\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/hitte_sanders_klimaatsysteem_ijsjes_kantoor_zomer-2026_sonja-schravesande_exp-460x460.png?image-crop-positioner-ts=1782378071\" class=\"attachment-square_lg size-square_lg\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/hitte_sanders_klimaatsysteem_ijsjes_kantoor_zomer-2026_sonja-schravesande_exp-460x460.png?image-crop-positioner-ts=1782378071 460w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/hitte_sanders_klimaatsysteem_ijsjes_kantoor_zomer-2026_sonja-schravesande_exp-115x115.png?image-crop-positioner-ts=1782378071 115w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/hitte_sanders_klimaatsysteem_ijsjes_kantoor_zomer-2026_sonja-schravesande_exp-230x230.png?image-crop-positioner-ts=1782378071 230w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/>\n\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 \">\n\t\t\t\t<h3 class=\"text-md @lg:text-lg\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/06\/25\/extreme-hitte-ondraaglijk-heet-in-sauna-sanders\/\" class=\"absolute-link text-current hocus:underline inline-block\">\n\t\t\t\tExtreme heat: \u2018Unbearably hot in Sauna Sanders\u2019\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne 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lg:w-auto\"\n\n\t\n\t\t\thref=\"\"\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t>\n\t\n\t\t\t\t\t<span data-button-text class=\"\">\n\t\t\tAll articles\n\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\t<span class=\" flex items-center justify-center w-[1em] h-[1em] icon  \" aria-hidden=\"true\">\n\t\t\t<svg aria-hidden=\"true\" width=\"20\" height=\"17\" viewBox=\"0 0 20 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.25 7.5C18.8023 7.5 19.25 7.94772 19.25 8.5C19.25 9.05228 18.8023 9.5 18.25 9.5H1.75C1.19772 9.5 0.75 9.05228 0.75 8.5C0.75 7.94772 1.19772 7.5 1.75 7.5H18.25Z\" fill=\"currentColor\"\/>\n<path d=\"M10.793 1.04295C11.1835 0.65243 11.8165 0.65243 12.207 1.04295L18.957 7.79295C19.3476 8.18348 19.3476 8.81649 18.957 9.20702L12.207 15.957C11.8165 16.3475 11.1835 16.3475 10.793 15.957C10.4024 15.5665 10.4024 14.9335 10.793 14.543L16.8359 8.49999L10.793 2.45702C10.4024 2.06649 10.4024 1.43348 10.793 1.04295Z\" 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The entrepreneur answers five personal questions related to entrepreneurship and gets thirty seconds \u2013 and only one take \u2013 for a video pitch. This edition, first year IBA student Olivier Smeenk presents us his Kickstarter crowdfunding project: SODAQ. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[8],"em_content_type":[24778],"class_list":["post-9367","post","type-post","status-publish","format-standard","hentry","category-studentlife","em_content_type-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Pitch: SODAQ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.erasmusmagazine.nl\/en\/2014\/01\/06\/the-pitch-sodaq\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pitch: SODAQ\" \/>\n<meta property=\"og:description\" content=\"The Pitch: SODAQ Every month, an entrepreneurial EUR student is put in the spotlights in \u2018The Pitch\u2019. 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