{"id":8317,"date":"2014-11-18T11:40:48","date_gmt":"2014-11-18T11:40:48","guid":{"rendered":"http:\/\/localhost\/wordpress72\/?page_id=11066"},"modified":"2025-12-19T11:22:27","modified_gmt":"2025-12-19T10:22:27","slug":"the-pitch-kaje-notebooks","status":"publish","type":"post","link":"https:\/\/www.erasmusmagazine.nl\/en\/2014\/11\/18\/the-pitch-kaje-notebooks\/","title":{"rendered":"The Pitch: Kaje Notebooks"},"content":{"rendered":"<div class=\"text-default\">\n  <h2 class=\"typo3-heading-2\">The Pitch: Kaje Notebooks<\/h2>\n<p><strong>Student entrepreneurs pitch their start up company to <em>Erasmus Magazine<\/em>. This edition, Julius Neu and Frederikc Rustler, IBA students from Germany, present their company Kaje Notebooks. Julius and Frederick sell notebooks that work just like a whiteboard.<\/strong> <iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/112153291\" width=\"555\" height=\"312\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><strong>Name:<\/strong> Julius Neu (21) &amp; Frederick Rustler (21) from Germany<\/p>\n<p> <strong>Study:<\/strong> International Business Administration <\/p>\n<p> <strong>Company:<\/strong> Kaje Notebooks, started in May 2014. <\/p>\n<p> <strong>In short:<\/strong> \u2018We want to help people save paper and provide them with a better feeling of writing by using our notebooks that work just like a whiteboard\u2019. <\/p>\n<p> <strong>Turnover:<\/strong> \u2018Since we just started, we don\u2019t know yet. The notebooks are for sale since September and we sold around 150 of them in the first month\u2019. <\/p>\n<p> <strong><\/strong><\/p>\n<p> The idea: \u2018We saw similar books for sale in Canada on the internet and immediately thought it was a cool product we wanted to have. Since there was nothing like it here, we decided to redevelop it so we can sell it ourselves.\u2019 <\/p>\n<div class=\"typo3-img-div\"><img decoding=\"async\" src=\"http:\/\/www.erasmusmagazine.nl\/wp-content\/uploads\/ASSETS\/em\/EM\/Nieuws_2014\/pitch-kaje-notebooks-1.jpg\" border=\"0\" title=\"\"><\/div>\n<p><strong>Setting up the business:<\/strong> \u2018We came up with the idea in February this year and registered as a Dutch company in May. We did some research, contacted suppliers and tested different materials. We haven\u2019t done a survey or market research, we just developed it. Now we are looking who are most interested in our product. We aimed at students first, but we noticed there is a lot of interest from companies as well. It\u2019s great for in house marketing for example, instead of those boring sketchbooks you normally get at meetings. The notebooks get a lot of attention, we where even mentioned in Forbes lately.\u2019 <\/p>\n<p> <strong><\/strong><\/p>\n<p> Unique Selling Point: \u2018The unique writing feeling, the fact that you can reuse it and that it really feels like a whiteboard. We focus on customized designs, which is why we are not afraid another company will copy our idea.\u2019 <\/p>\n<p> <strong>What we learned from our study:<\/strong> \u2018A lot of students complain it\u2019s not really useful in real life. We noticed that when you decide to start a business, you have the tools and the skills to make a business model. We now have a lot more fun going to lectures, because we know exactly what we are doing it for.\u2019 <\/p>\n<div class=\"typo3-img-div\"><img decoding=\"async\" src=\"http:\/\/www.erasmusmagazine.nl\/wp-content\/uploads\/ASSETS\/em\/EM\/Nieuws_2014\/pitch-kaje-notebooks-2.jpg\" border=\"0\" title=\"\"><\/div>\n<p><strong>Most important personal lesson:<\/strong> \u2018Just go out en do it, even if you can\u2019t do it perfect the first time. Expose yourself, get out there. Most people think you have to conceptualize everything first and need to have Superman powers to make it happen. Once you do it, you will make progress along the way.\u2019 <\/p>\n<p> <strong>Kaje Notebooks in five years:<\/strong> \u2018We have a lot more idea\u2019s, not only for Kaje Notebooks but for other products as well. Maybe Kaje Notebooks can become some sort of holding company. In the short term we want to improve our product and get more colour and customization options.\u2019 BK<\/p>\n<div class=\"typo3-img-div\"><img decoding=\"async\" src=\"http:\/\/www.erasmusmagazine.nl\/wp-content\/uploads\/ASSETS\/em\/EM\/Nieuws_2014\/pitch-kaje-notebooks.jpg\" border=\"0\" title=\"\"><\/div>\n<\/div>\n\t<div data-name=\"acf\/posts\" class=\"alignfull py-6 md:py-8 lg:py-10 bg-white\" >\n\t\t<div class=\"container-fixed\">\n\n\t\t\t\n\t\t\t<div class=\"space-y-6 md:space-y-8\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"text-xl md:text-2xl\">Latest news<\/h2>\n\t\t\t\t\n\t\t\t\t\t\n\t<ul data-component=\"post-grid\" class=\"grid items-stretch grid-cols-1 gap-2 md:gap-4 lg:gap-8 text-zoom-lg:grid-cols-1\n\t\t\n\t\tlg:grid-cols-3\n\t\t\">\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t<li class=\"@container\">\n\t\t\t\t\n<div data-component=\"teaser-post\" class=\"block-theme-sand hidden lg:flex h-full relative flex bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple 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0.249769C2.54144 0.254713 2.80227 0.330842 3.03 0.470292L16.5375 8.73342C16.7555 8.86511 16.9356 9.05097 17.0605 9.27291C17.1853 9.49485 17.2506 9.74533 17.25 9.99998Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t\t<\/span>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n<div data-component=\"teaser-post-small\" class=\"block-theme-mocha lg:hidden relative flex h-full bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\ttheme-mocha:bg-white! theme-violet:bg-white! theme-sand:bg-white!\n\tflex-row gap-4 @md:gap-8 p-4 @md:p-6\">\n\t\t\t<div class=\"image:w-full image:aspect-square image:object-cover shrink-0 size-17.5 @sm:size-21.25 @md:size-30 @lg:size-40\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/20260924_EMTVnewsflash_5_RubenvanDoorn_TimNicolai_still1-460x460.jpg?image-crop-positioner-ts=1790580161\" class=\"attachment-square_lg size-square_lg\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/20260924_EMTVnewsflash_5_RubenvanDoorn_TimNicolai_still1-460x460.jpg?image-crop-positioner-ts=1790580161 460w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/20260924_EMTVnewsflash_5_RubenvanDoorn_TimNicolai_still1-115x115.jpg?image-crop-positioner-ts=1790580161 115w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/20260924_EMTVnewsflash_5_RubenvanDoorn_TimNicolai_still1-230x230.jpg?image-crop-positioner-ts=1790580161 230w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/>\n\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 pr-11 @md:pr-12 @lg:pr-12\">\n\t\t\t\t<h3 class=\"text-md @lg:text-lg\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/09\/28\/em-tv-newsflash-te-veel-internationals-te-veel-informatieplatforms-enuniversiteiten-willen-meer-met-het-leger-samenwerken\/\" class=\"absolute-link text-current hocus:underline inline-block\">\n\t\t\t\tEM TV newsflash: Too many internationals, too many information platforms and more collaboration with the military\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne text-neutral-900\" datetime=\"2026-09-28\">28 September 2026<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t<ul data-component=\"list-badges\" class=\"flex items-center gap-2 flex-wrap\" aria-label=\"Geplaatst in categorie\">\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tEM TV\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<span class=\"sr-only\">Article type: Video<\/span>\n\t\t\t<span class=\"absolute top-0 right-0 bg-brown text-white aspect-square size-9 block-theme-violet:bg-purple grid place-content-center @md:size-12 @lg:size-12 svg:size-4 @md:svg:size-6 @lg:svg:size-6\" aria-hidden=\"true\">\n\t\t\t\t<svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.25 9.99998C17.2506 10.2546 17.1853 10.5051 17.0605 10.727C16.9356 10.949 16.7555 11.1348 16.5375 11.2665L3.03 19.5297C2.80227 19.6691 2.54144 19.7452 2.27445 19.7502C2.00746 19.7551 1.74399 19.6887 1.51125 19.5578C1.28073 19.4289 1.0887 19.2409 0.954904 19.0132C0.821111 18.7855 0.750385 18.5263 0.75 18.2622V1.73779C0.750385 1.47368 0.821111 1.21445 0.954904 0.986734C1.0887 0.759022 1.28073 0.571057 1.51125 0.442167C1.74399 0.311244 2.00746 0.244825 2.27445 0.249769C2.54144 0.254713 2.80227 0.330842 3.03 0.470292L16.5375 8.73342C16.7555 8.86511 16.9356 9.05097 17.0605 9.27291C17.1853 9.49485 17.2506 9.74533 17.25 9.99998Z\" fill=\"currentColor\"\/>\n<\/svg>\n\n\t\t\t<\/span>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t<li class=\"@container\">\n\t\t\t\t\n<div data-component=\"teaser-post\" class=\"block-theme-sand hidden lg:flex h-full relative flex bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\tflex-col @xl:flex-row\">\n\t\t\t<div class=\"relative image:w-full image:aspect-video image:object-cover shrink-0 w-full @xl:w-1\/2\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/Alcohol-wine-drangebruik-alcoholbeleid-Femke-Legue-1280x720.png?image-crop-positioner-ts=1790338654\" class=\"attachment-video_xl size-video_xl\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/Alcohol-wine-drangebruik-alcoholbeleid-Femke-Legue-1280x720.png?image-crop-positioner-ts=1790338654 1280w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/Alcohol-wine-drangebruik-alcoholbeleid-Femke-Legue-500x282.png?image-crop-positioner-ts=1790338654 500w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/Alcohol-wine-drangebruik-alcoholbeleid-Femke-Legue-832x468.png?image-crop-positioner-ts=1790338654 832w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 p-4 @md:p-8 @xl:p-8 \">\n\n\t\t\t\t<h3 class=\"text-md @sm:text-xl @md:text-2xl @xl:text-2xl\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/09\/25\/18-jarige-student-overlijdt-na-ontgroeningsfeest-in-frankrijk\/\" class=\"absolute-link text-current underline-offset-2 decoration-2 hocus:underline @md:decoration-3 @xl:decoration-4 inline-block\">\n\t\t\t\t18-year-old student dies after &#8216;hazing party&#8217; in France\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne text-neutral-900\" datetime=\"2026-09-25\">25 September 2026<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t<ul data-component=\"list-badges\" class=\"flex items-center gap-2 flex-wrap\" aria-label=\"Geplaatst in categorie\">\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tStudent life\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n<div data-component=\"teaser-post-small\" class=\"block-theme-sand lg:hidden relative flex h-full bg-sand-300\n\tblock-theme-violet:bg-white block-theme-violet:text-purple block-theme-mocha:bg-sand-500 block-theme-mocha:text-brown\n\tblock-theme-sand:bg-sand-300 block-theme-sand:text-neutral-900\n\tblock-theme-violet:outline-purple-100 block-theme-violet:outline-1 block-theme-violet:outline-t-0\n\ttheme-mocha:bg-white! theme-violet:bg-white! theme-sand:bg-white!\n\tflex-row gap-4 @md:gap-8 p-4 @md:p-6\">\n\t\t\t<div class=\"image:w-full image:aspect-square image:object-cover shrink-0 size-17.5 @sm:size-21.25 @md:size-30 @lg:size-40\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" src=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/Alcohol-wine-drangebruik-alcoholbeleid-Femke-Legue-460x460.png?image-crop-positioner-ts=1790338654\" class=\"attachment-square_lg size-square_lg\" alt=\"\" srcset=\"https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/Alcohol-wine-drangebruik-alcoholbeleid-Femke-Legue-460x460.png?image-crop-positioner-ts=1790338654 460w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/Alcohol-wine-drangebruik-alcoholbeleid-Femke-Legue-115x115.png?image-crop-positioner-ts=1790338654 115w, https:\/\/www.erasmusmagazine.nl\/en\/wp-content\/uploads\/sites\/8\/Alcohol-wine-drangebruik-alcoholbeleid-Femke-Legue-230x230.png?image-crop-positioner-ts=1790338654 230w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/>\n\t\t<\/div>\n\t\n\t<div class=\"flex flex-col gap-2 md:gap-4 \">\n\t\t\t\t<h3 class=\"text-md @lg:text-lg\">\n\t\t\t<a href=\"https:\/\/www.erasmusmagazine.nl\/en\/2026\/09\/25\/18-jarige-student-overlijdt-na-ontgroeningsfeest-in-frankrijk\/\" class=\"absolute-link text-current hocus:underline inline-block\">\n\t\t\t\t18-year-old student dies after &#8216;hazing party&#8217; in France\n\t\t\t<\/a>\n\t\t<\/h3>\n\n\t\t<div class=\"flex flex-wrap gap-4 items-center\">\n\t\t\t<span class=\"sr-only\">Gepubliceerd op:<\/span>\n\t\t\t<time class=\"text-sm font-soehne text-neutral-900\" datetime=\"2026-09-25\">25 September 2026<\/time>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t<ul data-component=\"list-badges\" class=\"flex items-center gap-2 flex-wrap\" aria-label=\"Geplaatst in categorie\">\n\t\t\t\t\t<li>\n\t\t\t\t\t<div data-component=\"badge\" class=\"block-theme-violet:bg-purple font-soehne font-bold text-sm bg-brown-600 block-theme-violet:bg-purple text-white py-[2px] px-2\">\n\t\t\t\t\tStudent life\n\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t\t\t<div class=\"text-right text-brown-600\">\n\t\t\t\t\t\t\n\n\n\n<a\n\tdata-variant=\"outline\"\n\tdata-size=\"default\"\n\tclass=\"group inline-flex justify-center items-center gap-2 cursor-pointer text-md font-soehne underline-offset-2 decoration-2 px-4 min-h-[3.75rem] border-2 border-current bg-transparent text-current font-bold hocus:underline w-full lg:w-auto\"\n\n\t\n\t\t\thref=\"\"\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t>\n\t\n\t\t\t\t\t<span data-button-text class=\"\">\n\t\t\tAll articles\n\n\t\t\t\t\t<\/span>\n\t\n\t\t\t\t\t\t<span class=\" flex items-center justify-center w-[1em] h-[1em] icon  \" aria-hidden=\"true\">\n\t\t\t<svg aria-hidden=\"true\" width=\"20\" height=\"17\" viewBox=\"0 0 20 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.25 7.5C18.8023 7.5 19.25 7.94772 19.25 8.5C19.25 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This edition, Julius Neu and Frederikc Rustler, IBA students from Germany, present their company Kaje Notebooks. Julius and Frederick sell notebooks that work just like a whiteboard. Name: Julius Neu (21) &amp; Frederick Rustler (21) from Germany Study: International Business Administration [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[8],"em_content_type":[24778],"class_list":["post-8317","post","type-post","status-publish","format-standard","hentry","category-studentlife","em_content_type-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Pitch: Kaje Notebooks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.erasmusmagazine.nl\/en\/2014\/11\/18\/the-pitch-kaje-notebooks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pitch: Kaje Notebooks\" \/>\n<meta property=\"og:description\" content=\"The Pitch: Kaje Notebooks Student entrepreneurs pitch their start up company to Erasmus Magazine. 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