{"id":3676,"date":"2016-05-20T15:45:08","date_gmt":"2016-05-20T14:45:08","guid":{"rendered":"http:\/\/www.erasmusmagazine.nl\/en\/?p=53325"},"modified":"2025-12-19T11:22:13","modified_gmt":"2025-12-19T10:22:13","slug":"asah-african-business-day-redefines-africa","status":"publish","type":"post","link":"https:\/\/www.erasmusmagazine.nl\/en\/2016\/05\/20\/asah-african-business-day-redefines-africa\/","title":{"rendered":"ASAH African Business Day Redefines Africa"},"content":{"rendered":"
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Africa is not the first thing that pops up in a student\u2019s mind when talking about economic growth, large interest in (sustainable) innovation, and multinational companies such as Google and Shell. But it should be, because ASAH\u2019s African Business Day shows that the continent is on the rise.<\/p>\n

\u201cWe really hope to change students\u2019 incomplete perception of Africa,\u201d Maria Maman, member of the committee that organised the African Business Day, explains. \u201cWith this day, we want to show students that Africa is a very social entrepreneurial continent.\u201d<\/p>\n

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Maria Maman<\/span><\/p><\/figcaption><\/figure><\/div>

The great unknown<\/h3>
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BBC presenter <\/span><\/p>

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A change of mind regarding the continent is needed as the majority of students still have a negative or incomplete image of Africa. This was showcased when the audience was asked about the average age of an African citizen by Lerato Mbele, journalist at BBC World News.. Many students did not know that despite the fact that the average age of an African citizen is just 17 years. And only 8 percent of the continent\u2019s entire population has internet access, Africa is the fastest growing continent on our planet today.<\/p>\n

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Technology and digital connectivity are great contributor for the rise of the continent, as Gbenga Ajayi, a digital marketing advisor at Google, tells in his speech. \u201cDigital connectivity can do for Africa what railroads did for Western economies in the 19th<\/sup> century,\u201d Ajayi says. \u201cA working African citizen spends 12 percent of their annual income on internet access. Only 8 percent of the entire African population has internet access, of which the majority is in South Africa, yet Africa has some of the fastest growing mobile markets in countries such as Nigeria and Egypt\u201d, he continues. \u201cIn fact, Nigeria is one of the biggest mobile network markets in the world, yet most of its money comes from oil.\u201d<\/p>\n

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\u201cWith social entrepreneurship, Africa is rising as a continent, ladies and gentlemen and remember if you want to go fast go alone but if you want to go far, go together\u201d Lerato Mbele, quoted to close the event.<\/p>\n\n\t

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De redactie<\/h2>\n\t\t\n\t\t
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