{"id":159379,"date":"2023-10-03T15:30:53","date_gmt":"2023-10-03T13:30:53","guid":{"rendered":"https:\/\/www.erasmusmagazine.nl\/en\/?p=159379"},"modified":"2026-01-20T09:58:20","modified_gmt":"2026-01-20T08:58:20","slug":"offer-on-vegan-meals-in-canteen-leads-to-significant-increase-in-sales","status":"publish","type":"post","link":"https:\/\/www.erasmusmagazine.nl\/en\/2023\/10\/03\/offer-on-vegan-meals-in-canteen-leads-to-significant-increase-in-sales\/","title":{"rendered":"Offer on vegan meals in canteen leads to significant increase in sales"},"content":{"rendered":"

Anyone who wants to eat cheaply over the next few weeks should opt for a vegan meal. Vitam restaurants Etude and The Company are offering around 50 per cent off plant-based meals. As a result of the temporary offer, four times as many vegan meals have been ordered.<\/p>\n

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For three months, the vegan dish is the cheapest meal at Vitam restaurants.<\/span><\/p>

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The offer started last month and ends on 3 December. We have already seen a significant increase in the number of vegan meals sold, says Michel Flaton, general manager at campus caterer Vitam. \u201cWe normally sell around a hundred and fifty vegan meals a week, now it\u2019s about six hundred\u201d, he says. Around 75 per cent of the meals currently being prepared are plant based.<\/p>\n

Sales of meals containing meat remain high, however, says Flaton. But slightly fewer salads and rolls are being purchased.<\/p>\n

Vegan campus<\/h2>

The offer is a step towards one of the university\u2019s sustainability targets: to be a fully vegan campus by 2030<\/a>. \u201cOver the coming period we will be measuring how many meals are sold and what the consumers think of them, and this information will then be used as input for the roadmap to a plant-based campus\u201d, says a spokesperson.<\/p>\n

Early this year, the university board acknowledged the climate and ecological emergency<\/a> and set out clearly its own ambitions in the field of sustainability. A major part of the university\u2019s sustainability policy is the reduction of CO2 emissions. According to the board, eating plant-based food is an effective way of reducing emissions of greenhouse gases.<\/p>\n\n\t

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