{"id":133781,"date":"2021-12-03T16:24:44","date_gmt":"2021-12-03T15:24:44","guid":{"rendered":"https:\/\/www.erasmusmagazine.nl\/en\/?p=133781"},"modified":"2025-12-19T11:26:01","modified_gmt":"2025-12-19T10:26:01","slug":"science-guy-or-fast-guy-learning-to-present-yourself-as-a-consistent-persona","status":"publish","type":"post","link":"https:\/\/www.erasmusmagazine.nl\/en\/2021\/12\/03\/science-guy-or-fast-guy-learning-to-present-yourself-as-a-consistent-persona\/","title":{"rendered":"Science guy or fast guy? Learning to present yourself as a consistent persona"},"content":{"rendered":"

The workshop taught students how to stand out, what their online persona means, and why we all are our own personal brands, if we use social media. Workshops like this are crucially needed in today\u2019s highly competitive market, as they allow students to learn how to position themselves in a beneficial light.<\/p>\n

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\n\t\n\n<\/svg>\n<\/span>\n\tImage by:<\/span>\n\n\t\t\t\n\t\t\t\t\t\t\tNatalia Khozyainova<\/a>\t\t\t\t\t<\/span>\n\t<\/p>\n<\/figcaption><\/figure>

\u2018Your social media is already your personal brand\u2019<\/h2>

At the beginning of the workshop, students are given an assignment: research each other online. Students don\u2019t know one another and are astounded by how much of their personal information is out there. \u201cWere you born in May?\u201d, \u201cWhy are you following a channel about tea on Clubhouse?!\u201d, \u201cYour art is amazing!\u201d \u2013 are among the comments.<\/p>\n

Workshop\u2019s lead, Dheeraj Ramchand \u2013 an International Business Administration alumnus and a co-founder of CreatEURs Guild \u2013 warns: \u201cIf you are on social media, you already<\/em> created your personal brand. It will be researched by recruiters and other parties of interest. Be conscious of what you post, because brand<\/em> is a combination of reputation and features that make you stand out, so this is what you will be known for\u201d.<\/p>\n

Asking existential questions helps you stand out<\/h2>
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\n\t\n\n<\/svg>\n<\/span>\n\tImage by:<\/span>\n\n\t\t\t\n\t\t\t\t\t\t\tNatalia Khozyainova<\/a>\t\t\t\t\t<\/span>\n\t<\/p>\n<\/figcaption><\/figure><\/div>

There are multiple techniques that can guide you during personal brand development: think about which problems you can help people solve; your unique features, or which values you support. However, arguably the most important question to ask is: \u201cIf someone woke you up at 3 a.m. to talk about a single topic, what would it be?\u201d says Ramchand.<\/p>\n

Ramchand, who has been interested in marketing from the age of three, shares: \u201cI can talk about marketing 24\/7, even at night. To understand what your key passion is \u2013 which makes you stand out and translates into your personal brand \u2013 you need to find what you <\/em>cannot stop talking about.\u201d<\/p>\n

\u2018We compete with the whole world\u2019<\/h2>

What are the motivations of students to learn about personal branding? Richard Gattringer, a bachelor student of International Business Administration, shares: \u201cI wanted to learn how to stand out, because today there is so much pressure to be exceptional, or at least present<\/em> yourself as exceptional. Due to globalization, our generation is competing with the whole world. If an employer can just as easy hire someone from Asia, while I am in Europe, I need to know what will make my profile memorable.\u201d<\/p>\n

Nicoleta Tartu, a master student of Health Economics, Policy and Law, agrees and adds: \u201cIt was also important for me to learn how to narrow down all of my interests, because there are so many! Presenting yourself as a consistent persona is a challenge, but workshops like this help.\u201d<\/p>\n\n\t

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De redactie<\/h2>\n\t\t\n\t\t
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