Fashion and brands are a staple of our society, and the way we dress can send powerful signals to others.
With this in mind, Professor Stefano Puntoni aims to answer one simple question: why are luxury brands so powerful, and why do we keep buying from them? Prof. Puntoni points out that consumers go beyond the simple argument that luxury brands are just of higher quality, and argues its the symbols of the brand the true carrier of value.
This session organized by The New Fashion Society on the 29th of November and is open to all students for free.
Location: Burgemeester Oudlaan 50, 3062 PA Rotterdam, Netherlands