Cradle-to-cradle, zerowaste or circular economy, we’ve all heard about it, but do you know what it really is about? This documentary will try to help us understand and shows us innovative solutions to worldwide problems.

The key takeaway message from Closing the Loop is that moving to a circular economy is not only essential and urgent, but also entirely possible, if we take inspiration from the pioneers, such as those featured in the film, and scale up similar business models, product innovations and customer solutions around the world. Going “circular” refers to the necessary change from our current take-make-waste linear economy to a borrow-use-return circular economy (sometimes also referred to as the zerowaste or cradle-to-cradle economy).

The film is directed by a two-time Telly® Award and Emmy® Award winning filmmaker Graham Sheldon and presented by global sustainability expert, Prof. Dr Wayne Visser. And despite its dire warnings – John Elkington, famous for coining the “triple bottom line” of sustainability says in the film: “if we continue with the linear economy, we are, to use a technical term, totally screwed” – it is an optimistic film about innovative solutions.

In support of the UN Sustainable Development Goals (especially Goal 12 on Responsible Consumption and Production), the documentary explores five key strategies for achieving circularity – reduce, reuse, recycle, renew and reinvent – by showcasing examples from Europe, Latin America and Africa and featuring insights from experts from the likes of the World Economic Forum and the Universities of Cambridge and Harvard.

More information:
Date: Monday 18 June
Time: 19.30 – 21.15hrs (Doors open: 19.00hrs)
Location: Erasmus Paviljoen

Ticket information
Free but reservations recommended

Organised by Studium Generale in cooperation with Erasmus Sustainability Hub, RSM Sustainability and Circularise