City Marketing: The success story of Rotterdam
‘Rotterdam may be Europe’s new capital of cool’. This kind of quotes from CNN, Lonely Planet, the New York Times, etc., made Rotterdam very popular in recent years. The fact that Rotterdam receives more and more media attention is, among other things, the merit of Rotterdam Partners, the city’s marketing agency. Kim Heinen, international press officer at Rotterdam Partners, is contributing to one of the most successful city marketing cases ever.
In this program we visit Rotterdam Partners, located in the historic Schielandshuis at the Coolsingel in the center of Rotterdam. Kim Heinen tells us more about the city marketing of Rotterdam.
How does the city marketing of Rotterdam work, and what explains the great publicity attention for the city? Magic word in this is Free Publicity. Let others write about the city. But how do you do that? And how do you ensure that Rotterdam is well-positioned?
Kim Heinen, International Press Officer of Rotterdam Partners and key player in one of the most successful city marketing cases ever, brings the city daily to the attention of journalists. Through her, journalists see the city at its best, ranging from the best photo spots to the most exciting spots.
On Tuesday, October 2, Kim will talk about her work, about Rotterdam Partners, the successes and the do’s and don’ts in city marketing and dealing with international press.
There is plenty of opportunity to ask questions.